Privacy and Data Policy

Please read this Privacy Policy carefully, as the processing of the personal data you provide us implies knowledge and acceptance of the conditions contained herein.

Who is responsible for collecting and processing data?

AlmaLusa Baixa/Chiado, henceforth ALBC is the entity responsible for the collection and processing of personal data, and may, within the scope of its activity, use entities subcontracted by itself for the purposes indicated herein.

What is personal data?

Personal data is any information of any nature and regardless of its support, including sound and image, relating to an identified or identifiable natural person. Any person who can be identified directly or indirectly, namely by reference to an identification number or one or more specific elements of his / her physical, physiological, psychic, economic, cultural or social identity, shall be considered identifiable.

What personal data are collected and processed?

The ALBC collects and processes, inter alia, the following personal data:

- Reservations: name, e-mail address, telephone number, address, method of payment and booking details

- Recruitment: name, email address and resume

- Newsletter : email address.

By browsing the website , ALBC may collect information about the computer, including the IP address, operating system, and browser used for administrative purposes and aggregation of information for its advertisers.

The ALBC assumes that the data has been provided by the owner or that the user has given permission to do so and presumes that it is true and up to date.

How are your data collected?

Personal data may be collected by the following means:

- email

- Web site

- Phonecalls

- In person

The data collected are processed and stored in a computerized way and in strict compliance with the legislation on the protection of personal data, and are stored in a specific database created for this purpose by the ALBC or the entities contracted by it.

Some personal information collected on the website is mandatory, and in case of lack or insufficiency of such data, the ALBC may not be able to provide you with the services or information requested. In each specific case, the ALBC shall inform it of the mandatory nature of the provision of the personal data concerned.

What are the purposes and grounds for processing your data?

According to the Data Protection Principles, the ALBC may only process your personal data for specific purposes and have a legal basis for doing so. The ALBC uses your data for the following purposes and based on the following grounds:

A. Based on the hotel services agreement you entered into with us, we treat your data for the purposes of:

a) Management of reservations and stays

b) Budget requests, information and confirmation of reservations

c) Registration of preferences (preferred room, mobility, newspapers / magazines, etc.)

d) Billing and verification of means of payment

e) Provision of information necessary for your stay at the Hotel

f) Customer support

B) Based on your consent, we treat your data for the purpose of:

a) Sending newsletters (if not our client)

b) Submitting marketing actions (if not our client)

c) Loyalty programs

C) For compliance with legal obligations, we treat your data for the purpose of:

a) Complaints management

b) Compliance with other legal or regulatory obligations

D) Because you are our customer and we have a legitimate interest in wanting to provide you, more and more, a better service, we treat your data for the purpose of:

a) Realization of satisfaction questionnaires related to their stay

b) Carrying out market studies, evaluation surveys and statistical analyzes

c) Contacts agenda

E) Because we are in the scope of pre-contractual procedures, we treat your data for the purpose of:

a) Recruitment

In order to achieve the purposes identified above, the ALBC may interconnect the data collected, with the purpose of updating and completing such data.

With whom are your data shared?

The data collected and held by the ALBC may be transmitted, with due respect for the duty of confidentiality and the principle of the purpose that led to its collection, for the following entities:

a) Entities of the group in which the ALBC is

b) Judicial or administrative authorities, in cases where such assignment is obligatory

c) Recruitment and selection companies

(d) Subcontractors which will process the data on behalf of the ALBC and in accordance with the purposes


Cookies are small pieces of information that can help identify your browser and which can store information, for example, User settings and preferences.

The ALBC may store cookies on your device to personalize and facilitate browsing to the maximum, not providing those same cookies references or personal data of the User.

For more information you should read our Cookies Policy.

What are your rights?

Under the terms of the Personal Data Protection Act, we guarantee you the right to access, update, rectify, delete, portability and erase your personal data. You may also file complaints with the National Data Protection Commission.

We also give you the right to object to the use of the data provided for marketing purposes, to send information communications or to include them in lists or information services. If you did not do it when collecting the data, you can send a request later.

The exercise of these rights should be done through the following email address or address AlmaLusa Baixa / Chiado, Praça do Município, nº21, 1100-365 Lisboa.

How long are your data stored?

The length of time during which the data is stored and stored varies according to the purpose for which the information is processed. Where there is no specific legal requirement, data shall be stored and retained only for the minimum period necessary for the purposes for which it was collected or later processed, after which time the data shall be deleted.

Is your data safe?

The ALBC is committed to ensuring the protection of the security of your data. To that end, it has adopted a number of technical and organizational security measures in order to protect the personal data that it makes available to us against its dissemination, loss, misuse, alteration, treatment

or unauthorized access, as well as against any other form of illicit treatment.

The ALBC requires its subcontractors and partners to adopt safety measures equivalent to those it carries out.

Notwithstanding the security measures practiced by the ALBC, the user must take additional security measures, such as ensuring that he or she uses properly configured security-enhanced equipment and Browser with active firewall , anti-virus and anti- spyware, you should be aware of the authenticity of the sites you visit on the internet, avoiding websites that you do not trust.

News & Events

The ALBC recognizes that it may communicate data of the Users within the merger, acquisition and / or incorporation processes in which it is found, not considering this communication as a transfer of data to third parties, nor if there is any subcontracted treatment.

The ALBC may also transmit data to third parties in the context of investigations, inquiries and judicial and / or administrative proceedings or of a similar nature, provided that, to that end, it is duly ordered by a court order to that effect.

Transfer of data

Where data transfers may occur to non-EU countries or to the European Economic Area, the ALBC shall comply with the law, in particular as regards the suitability of the country of destination for the protection of personal data and the are applicable to such transfers, and personal data are not transferred to jurisdictions that do not provide security and protection guarantees.

The use of ALBC social networks may involve data transmission to providers of social media services, which may be based outside the European Union or the European Economic Area. The ALBC is not responsible for the data that the user makes available on social networks.

Changes to the Privacy Policy

The ALBC reserves the right at any time to make adjustments or changes to this Privacy Policy, these changes being duly publicized at: